Ambi Pur

Ambi-Pur is an air freshener brand with products that fragrance the air at home and in the car. It is a worldwide brand, present in the United States, Europe, Asia and Oceania. It offers a wide range of products to be used in the living room, toilet, wardrobes and car, and it is possible to select between a wide variety of perfumes. The scents are created to provide well-being, as well as other benefits. some perfumes are low-allergen scents, others help as odour neutralisers, and there are timed products that every few minutes change from one to a different scent.

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History

The first Ambi-Pur product was launched in 1958 in Spain, created by Javier Merelo de Barber谩 Sanroma under the umbrella of Cruz Verde brand. Cruz Verde was a Spanish household brand selling a high variety of products, and even in the 2010s is a well known brand in Spain because of the large tradition of innovation and advertising. Cruz Verde was acquired in 1970s by the US multinational Syntex. Ambi-Pur differentiated from other Cruz Verde products and became a brand with cellulosic products "Permanente" and aerosols. In the late '70s and '80s the brand strengthening continued with new products, and a diversification of target uses.

In 1984, Sara Lee Corporation acquired Cruz Verde, and since then the brand developed innovative airfresheners and started a roll out throughout Europe. It was the first brand launching a plug-in liquid air freshener, a toilet liquid rimblock and a liquid airfreshener for Car. After West Europe, the brand expanded through East Europe, Asia, Japan and Oceania, and also in the US and Canada. Since 1990s to 2010, it has been among the three market leader airfreshener brands in West Europe countries.

Sale to Procter & Gamble

Sara Lee Corporation announced December 11, 2009 that it would sell its Ambi Pur air care business to Procter & Gamble for $468 million.

Products

1. Plug-in singles and multifragrance.
2. Stand-by not plug-in.
3. Flush Toilet cleaning.
4. Aerosol spray, miniaerosols and timed multifragrance aerosols.
5. Car airfreshners single and multifragrance.
6. Air fresheners for wardrobes and small spaces.

External links